B.Sc. · 159 units · Administration & Management
To produce digitally-fluent Marketing graduates who combine CCMAS-rigorous foundations with the practical, ethical and entrepreneurial capability Nigeria’s administration & management sector needs — delivered fully online with human facilitators at a 1:50 ratio.
At a glance
Ground graduates in the core theory and methods of Marketing, mapped to the CCMAS benchmark.
Layer an IUniversity digital-first / innovation stream onto the discipline core.
Instil professional, ethical and entrepreneurial competence for employment, self-employment or postgraduate study.
Deliver an inclusive, quality-assured ODL model with human staff supported — never replaced — by an AI tutor.
Every credit unit in the Marketing programme, grouped by level and semester — Core, GST, Institutional and Elective courses as approved by Senate.
Communication in English
Principles of Marketing
Introduction to Business
Principles of Economics I (Microeconomics)
Business Mathematics
Principles of Financial Accounting
Introduction to Computing and Digital Marketing Tools
Running total through 100L S1: 19 / 159 units
Nigerian Peoples and Culture
Principles of Management
Principles of Economics II (Macroeconomics)
Business Statistics
Business Communication and Report Writing
The Nigerian Business Environment
Fundamentals of E-Commerce
Running total through 100L S2: 37 / 159 units
Philosophy, Logic and Human Existence
Marketing Research
Business Law II
Product and Brand Management
Organisational Behaviour and Human Resource Management
Social Media Marketing
Introduction to Marketing Analytics
Personal Selling and Salesmanship
Running total through 200L S2: 57 / 159 units
Entrepreneurship and Innovation
Marketing Management
Business Law I
Consumer Behaviour
Quantitative Techniques for Business
Business Finance
Marketing Information Systems
Running total through 200L S1: 76 / 159 units
Pricing Strategy and Management
Business Research Methods
Digital Marketing ★ flagship exemplar
Integrated Marketing Communications and Advertising
Distribution Channels and Logistics Management
International Marketing
E-Commerce and Growth Marketing
Running total through 300L S1: 96 / 159 units
Peace and Conflict Resolution
Venture Creation
Business-to-Business Marketing
Services Marketing
Sales Management
Marketing Analytics II: Data-Driven Marketing Decisions
Entrepreneurial and Small Business Marketing
CRM and Marketing Automation Systems
Industrial Attachment (SIWES)
Running total through 300L S2: 120 / 159 units
Strategic Marketing Management
Marketing of Financial Services
Marketing Intelligence and Business Analytics
Marketing Ethics, CSR and Consumer Protection
Research Project I: Proposal and Literature Review
Artificial Intelligence and Automation in Marketing
Content Marketing, SEO and Performance Advertising
Restricted Elective I — choose 1: (A) Retail Management / (B) Public Relations and Corporate Communication
Running total through 400L S1: 142 / 159 units
Seminar in Marketing
Research Project II: Data Collection, Analysis and Defence
Growth Marketing and Marketing Technology (MarTech) Strategy
Digital Transformation and E-Business Strategy
Sales Force Management and Negotiation
E-Commerce Operations and Marketplace Management
Restricted Elective II — choose 1: (A) Non-Profit and Public-Sector Marketing / (B) Cooperative Economics and Management
Running total through 400L S2: 159 / 159 units
Distance-Learning applicants are UTME-exempt (JAMB 2024 policy): screened by O’Level verification + a Senate-approved aptitude screening; placed on a separate DL matriculation list and not mobilised for NYSC.
Creative, data-informed, brand-obsessed
Bola
Marketing tutor
Voice — Creative, data-informed, brand-obsessed
I’m an AI tutor — I won’t do graded work for you, and I’ll bring in a human facilitator for judgement calls.
Distance-Learning applicants are UTME-exempt under the 2024 JAMB policy. Apply for the 2027/2028 session and get matched with a human facilitator and Bola from day one.